One to One Interactive | PRESENTATIONS & PUBLICATIONS
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PRESENTATIONS & PUBLICATIONS

PRESENTATIONS
LMA Northeast Regional Conference
Does Your Website Spark Joy for Your Clients?
NOVEMBER 10, 2017
Presented by Nancy Slome & Terri Chytrowski

 

Webinar
Practice Descriptions That Rock
OCTOBER 3, 2017 presenter

 

Law Firm Websites: Broken, but Fixable
LMA Metro-Philadelphia Chapter’s 2016 Full-Day Conference, Philadelphia, PA
JULY 18, 2016 presenter

 

On-point Attorney Bios for Websites and Beyond
Legal Marketing Association – PR SIG Webinar
MAY 10, 2016
Nancy Slome (for Lawyers Biography Service) and Amy Spach (Perkins Coie) co-presenters

 

Content Strategies and SEO Tactics For Optimizing Your Lawyers’ Bios and Practice Areas for Search
The Legal Marketing Technology Conference/West, San Francisco, CA
October 14, 2015  presenter

 

Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Social Media for Law Firms 2013, New York, NY
September 19, 2013  presenter

 

Optimizing Your Website to Bring in Business: Search Engine Optimization + Marketing for Lawyers
New York State Bar Association, New York, NY
March 25, 2011  presenter

 

Practical SEO Marketing Strategies: A hands-on session for legal marketers looking to improve their firms’ rankings
Legal Marketing Association (LMA) Metro Philadelphia Chapter, Philadelphia, PA
February 17, 2011  presenter

 

Legal Marketing Association (LMA) Capital Chapter, Washington, DC
November 16, 2010  panelist

 

Search Marketing for Law Firms: A Plain-English, No-Nonsense Approach to Better Search Rankings
Web Marketing: Up Ideas for a Down Economy
LMA New York Metro Chapter, New York
Sept. 17, 2009  moderator

 

LMA National Webinar: How to Thrive During Challenging Times
March 3, 2010  moderator

 

Women’s Venture Fund / Marketing Workshop, New York
June 29, 2010
LMA New York Metro Chapter, New York
March, 2005  panelist

 

Publishing and Communications Papers Conference, Montreal
September 11, 2001  presenter

 

The Conference Board’s Annual Marketing Conference, New York
2000  presenter

 

Investor Relations Online Conference, Pasadena
April 2000  speaker

 

The Conference Board’s Annual Marketing Conference, New York
1999  speaker

 

Seybold Conference, San Francisco
August 1999  speaker

 

The Annual Process of the Annual Report
National Investor Relations Institute, Palo Alto
October 1999  panelist

PUBLICATIONS
“Seven Steps to a More Authentic, Fresher Attorney Bio,” Attorney@Work, March 2016

 

“Avoiding ‘Gotchas’ with Law Firm Websites: The Do’s and Don’ts of Your Internet Presence,” The Litigation Section of the State Bar of Texas, Fall 2010

 

“The Bottom Line: Taking Your Firm’s Marketing Program to the Next Level,” Legal Management, November/December 2008

 

“Taking Advantage of the Web, Investor Relations, April 2003

 

“The annual annual report report,” Inside Investor Relations, April 2003

 

“Burning in the Brand – The Challenge of Maintaining Brand Identity, Investor Relations, March, 2000

 

Taking Your Report Online, Addison’s Annual Report Review, July 1999

 

“State of the Internet,” Investor Relations, November 1998